Webinar | Transformational Strategies

Webinar | Transformational Strategies

What can we learn from Multi-Generational Family Firms

2020 has presented business owners with unique challenges – starting with the emergency responses needed to fight the global health crisis to dealing with the new economic realities. Family businesses across the region are now looking ahead and are tackling the challenges as well as taking opportunities for diversification and transformation.

Dubai Chamber of Commerce & Industry and the Tharawat Family Business Forum hosted jointly this interactive panel session to discuss the transformational strategies of family firms, their outlook for the future and the lessons we can learn from the COVID-19 pandemic.

In collaboration with




  • How have family firms addressed the economic challenges caused by the pandemic?
  • What is the new risk landscape we are facing?
  • What are the advantages and strong points of multi-generational family firms and facing disruption?
  • How are family enterprises transforming to adjust to the “new normal” and rephrasing their long-term strategies?


  • Hassan Al Hashemi – Vice President of International Relations – Dubai Chamber of Commerce & Industry
  • Anees Sultan, Director, Towell Engineering, Oman
  • Mohammad Al Madani, Chairman & CEO, Al Madani Group LLC, UAE
  • Nasser Zuhour, Chairman, Zuhour Group, UAE